Dua Lipa has been announced as Puma's newest brand ambassador, which means she will be featured in global campaigns and partnered with the label to inspire fans and buyers through initiatives that matter to them. So, yes – there are probably some cool new cougars from Dua Lipa coming your way. In fact, Puma has already confirmed Dua for its "She Moves Us" campaign in 2021, which aims to encourage women to get active. The partnership, known as a "Multi-Year Contract," begins by promoting the virtual performance of Dua's Studio 2054, where she and her dancers will wear Puma. (Heads up: tickets are now discounted if you're interested!)
For one, Dua is excited to put energy into this new relationship. "I'm very excited to announce my partnership with PUMA. From performing rehearsals to hiking in the mountains, it's important to feel good and look good. I have so many ideas for the projects and campaigns I participate in I'm looking forward to bringing them all to life with my PUMA family, "she said in a press release and also teased her Instagram fans that she already has a lot in store.
Lipa joins Kylie Jenner, Rihanna, Cara Delevingne and most recently Selena Gomez, all of whom have worked with Puma in the past. Puma selected Dua to join this notable list because the company stated in an email, "Not only is she a powerful influence on millions of young women, but she has also been committed to promoting women's awareness and equality to sharpen the sexes. "
Image source: Courtesy of Puma