Saint Laurent Fall 2020 Marketing campaign Juergen Teller

Saint Laurent F / W 2020.21: Freja Beha Erichsen, Laetitia Casta and Debra Shaw from Jürgen Teller

Anthony Vaccarello's Saint Laurent Fall 2020 collection was a hit on our forums. The advertising campaign is now over. The vast majority of ads for the famous French fashion house under the designer's tenure have been well received on our forums. (It helps that they introduced everyone from Kate Moss to Mica Argañaraz to Kaia Gerber to Anja Rubik.) Jürgen Teller is back as a photographer, and Vaccarello types his muses Freja Beha Erichsen, Laetitia Casta and Debra Shaw as faces of the bourgeoisie an inspired collection with the distinctive poses of the trio around Paris.


A photographer change may be necessary for the next season. "I don't understand why Vaccarello insists on booking plates every season. Vaccarello makes beautiful collections, but these campaigns are just so uninspiring," commented YSL87.

"Only Jürgen can make a collection look so good that it is unattractive and cheap," repeated avonlea002.

"Vaccarello paid the wrong photographer for this campaign," agreed GivenchyAddict.

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Salvatore shared the same sentiment: "So you're telling me that I think Vaccarello gave the best show / collection of fall 2020 and this is the campaign we're getting for it?"

“I wish it was just Laetitia – this campaign is doing Freja a disservice. It looks like people should call a hotline to report suspected human trafficking, ”Tigerrouge said.

"I actually like that, but Freja just seems so out of place that I can't help but get annoyed about her recordings. Laetitia, on the other hand, really sells it for me," said Overindulgence.

But not everyone was disappointed with the result. “I have the feeling that it just works. The colors pop. That gives me like… the freshness in the air after the rain, I love it when Jürgen can capture this mood for me, ”said russianelf in awe.

“Dear Debra Shaw. Amazing to see her in a YSL campaign! “Raved mikel.

Saint Laurent F / W 2020.21: Freja Beha Erichsen, Laetitia Casta and Debra Shaw from Jürgen Teller


Check out Shaw's ad and share your thoughts on the new Saint Laurent campaign here.


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