We have enjoyed Steven Meisel's Max Mara campaigns since 2016. This is because the legendary Lensman is providing stunning images for the Italian fashion label's ads, capturing everyone from Gigi Hadid to Fei Fei Sun to Grace Elizabeth. Unfortunately, last season's campaign was completely flat. We are therefore looking forward to a significant change in autumn 2020. Brigitte Niedermair is replacing Meisel as campaign photographer Announce Anna Ewers as the fresh face of the brand. The permanent forum favorite (styled by Carine Roitfeld) poses in the studio for the series of extremely beautiful and charming portraits.
Members of our forums immediately raved about the result. "I love it! I mean, I love Anna, but even without bias, I like the vintage nature of the photos. It's classic and beautiful," said Bluestar.
"It is indeed very soft and classic, I love it. Almost like a painting," emphasized dodencebt.
“This is a wonderful campaign and oh so typical of Max Mara. As much as I adore Steven Meisel, last season's campaign was a total slumber party, and Brigitte Niedermair has undoubtedly performed wonders here, despite its simplicity, ”praised vogue28.
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GERGIN was definitely a fan. "I really like that, I love the heavy dark looks that contrast with Anna's soft, light facial features."
YohjiAddict shared the same feeling: “Anna looks like the old me, nowadays she looks really bored in her pictures, but not here. The warm background is very pleasant against the navy of the clothes. "
"Please give us more Anna Ewers," pleaded dontbeadrag.
Zposen described the campaign as "really great" and we all agree.
See more of Max Mara's fall 2020 campaign and join the entertainment here.