Anna Sui founded her brand for quirky, bohemian femininity in 1981 and has featured on the New York Fashion Week calendar for decades with runway shows that billed top talents like Linda Evangelista in the 90s and more recently those like Bella and Gigi Hadid. Still, it's a season of novelty for the industry vet digitizing with its Spring & # 39; 21 show and like many designers thinking about masks, what it means to design for people who stay at home and the industry reset in a meaningful way.
When we talked to Anna before her Spring & # 39; 21 show, she admitted, "Things were moving so fast before. I think this is the first chance to reset. We can pan down and edit what is essential and right for these times. "What is right is of course open to interpretation, especially as Anna emphasizes:" The style is always developing. But if you're wondering what to expect from Anna's catwalk this season, she's interested in practical fashion, self-expression, and also places where people find ways to have fun with fashion: "It's interesting how yourself People Express The variety of masks, t-shirts and sandals in this age when many spend more time at home. When dining out in NYC, it's also fun to see people dress in their lovely summer dresses. "
"It's interesting how people express themselves with their selection of masks, t-shirts and sandals in this time when many people spend more time at home."
What it looks like to enjoy fashion during a pandemic is a question we've been grappling with for almost six months, or more precisely, is there still room for fun fashion amid COVID-19? But when we see designers show up with creative concepts for Fashion Week, the answer seems to be a resounding "yes". Even though Anna finds that staying at home has made us a lot more casual with our clothes, she is making room for creative storytelling and important innovations in her upcoming collection: "I love the resurgence of handicrafts and DIY. I also had time to think about sustainability into our designs. "And while Anna is not immune to the challenges of creating a clothing line in this climate, Anna also told us it was important to rethink that process:" This season has been challenging in many ways. Besides The difficult business climate We had to work with a smaller team because we had limited return to the office. We also optimized the collection. Designing for a show is a very different process than creating a regular collection. Despite these obstacles, this brought one new approach to creating the collection. i think you can do it right now t feel. "
For spring 21, Anna looked at the Impressionist painter Berthe Morisot and the Czechoslovak film of the 1960s daisyThe result is: "One collection [that] is all about that homely DIY feel with a little polish. It took me back to my childhood making paper dolls for hours. I couldn't resist locking them in." these to inspire play and creativity with the look of the season. "It's comforting to know that designers like Anna still find inspiration, create and share with all of us. Even if you stayed home – with little reason to change your outfit – dressing with a paper doll could be the nostalgic one Exercise you need to appreciate fashion again, or maybe a live runway show is on, even if it's digital this time.
Image source: Courtesy of Anna Sui