Law Roach is behind Celine Dion's fashion comeback and Zendaya's most memorable looks. The stylist, who likes to think of himself as an "image architect," has established himself drawing on some of Hollywood's big names and music (including Tiffany Haddish and Ariana Grande) and judging America's Next Top Model. His more than half a million followers would likely agree that he is one of the most important talents shaping the industry right now. In 2020 this appears to be a particularly high task. But the sharing of the law is the influence that matters. The stylist joins the jury of the Supima Design competition at Fashion Week and offers his expertise to the latest faces in fashion – the future, if you will.
Supima's 13th annual competition is held today with a virtual runway show that will feature six top fashion students from across the country. The winner will receive $ 10,000 to start their career. You could say there's a lot at stake – especially after all the changes in fashion this year and for a new designer looking to get started. To that end, we went straight to the source to ask Law Roach exactly what he's looking for and how up-and-coming talent can stand out from others – not just to win the prize today, but to last. With years of experience, we've also talked about how Law is adjusting his business in light of the changing landscape and what he currently thinks about style. Because who better to ask, right?
Read on for our in-depth conversation.
POPSUGAR: What are you looking for in particular from talent in this year's Supima design competition? What do you think it takes to win and survive in the fashion industry?
Law Roach: I'm looking for something fresh, something completely different. If we've learned anything from this year, we never know what's next, and I'm looking for fashion that supports that idea. It takes both perseverance and perseverance to win and survive in the fashion industry. No matter how good you are, how you look, who you know, etc., you will encounter "no". It's the way you deal with those "no's" that shows your ability not just to make it in fashion, but to make a name for yourself in fashion.
No matter how good you are, how you look, who you know, etc., you will encounter "no". It's the way you deal with those "no's" that shows your ability not just to make it in fashion, but to make a name for yourself in fashion.
PS: What advice would you give to the talents competing in a changing industry this year?
LR: Find the balance between knowing who you are and adapting. It is important to be true to yourself, your vision, and your goals. However, we have learned that it can be just as important to be adaptable not only in a changing industry but also in a changing world. Know what you like, but don't let that stop you from being open to things you may not have been comfortable with in the past.
PS: How do you think the lack of runway shows in a completely different Fashion Week season is changing the way we shop? How has it changed your process as a stylist?
LR: The lack of runway shows has of course changed my process in that I can't attend a show during Fashion Week and think of my clients when I see a look come to life on the runway. Fortunately, the resources available today give me so much home access.
What has been your favorite or most rewarding project so far in 2020?
LR: Supporting emerging design talent is one of the most rewarding parts of my career, and I can't wait to see how incredible the final collections will be during today's Supima design competition. That said, the fLAWless Foundation was formed with the nonprofit Rebuild The Hood, which raised funds to fund grants for black-owned fashion and beauty companies affected by demonstrations against police brutality and systemic racism. The fund, launched on June 24th, hit $ 83,000 in its first 24 hours and soon exceeded its target of $ 100,000 by far.
PS: What does it mean to have style now?
LR: To have style means to have a sense of awareness and authenticity. It's easy to stick to trends without considering the process behind them. Now, more than ever, people should be more aware of themselves, their purchases and the community.
Image source: Easton Schirra