Kim Jones is ready to be the next king of fashion. The British designer and current Artistic Director of Dior Homme has been hired by the parent company of luxury brand LVMH as Fendi's new Artistic Director for women's fashion. Jones succeeds Fendi's former creative director, the late Karl Lagerfeld, replacing the house's temporary artistic director, Silvia Venturini Fendi, who will once again focus on accessories and men's clothing for the brand.
Kim Jones has led Dior's menswear vision since 2018, previously leading menswear at Louis Vuitton, both owned by LVMH. The Central Saint Martins alumnus will continue to develop Dior's menswear collections and take on a second role at Fendi Womenswear. Bernard Arnault, LVMH chairman and CEO, said in a press release that Jones "has continuously demonstrated his ability to adapt to the codes and heritage of LVMH homes and to rethink them with great modernity and boldness". In addition to ready-made clothing for women, Jones will also design haute couture and fur collections for Fendis. His first collection for Fendi womenswear will be presented at Milan Fashion Week in February for the autumn / winter 2021/2022 season.