Cardi B Balenciaga Fall 2020 Advert Marketing campaign

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Balenciaga handbags F / W 2020.21: Cardi B.

It's official: Cardi B is the fashion industry's new obsession. And this obsession just keeps getting stronger. After the American rapper landed the covers of ELLE, Harper & # 39; s Bazaar and Vogue within a very short time, she has just secured an advertising campaign for a large fashion house. Cardi is the new face of Balenciaga for Fall 2020 and looks perfect in the image just released (captured and designed by Cardi's team on site in Los Angeles). It shows the star in a dress from the brand's fall 2020 collection, surrounded by children & # 39; toys and a Balenciaga Neo Classic bag.

PICTURE: WWD.COM

The campaign was a pleasant surprise. "I love it. People will hate it, but the fact is, Cardi is now a fashion icon," explained Serend1pity.

“Very nice and somehow fits in with today's aesthetic of Balenciaga. I love Cardi and how vulgar she is, ”added Lola701.

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"I love it! She looks good and sells it to me," said an impressed Kimihiro.

Forum member aracic also liked the result: “Demna's best campaign so far. Cardi looks great in this dress! "

“I like it when there is a conflict between two different worlds. Balenciaga stopped being so elitist when Kering hired Alexander Wang. So let's not be outraged. I like this strange combination. Cardi B is fun and successful with a large audience and that's what every brand wants to increase sales, ”emphasized GivenchyAddict.

"Honestly? It's just fun. I love it," RedSmokeRise confessed.

Wait more from the campaign and join the conversation here.

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