It looks like we're going to see a lot more digital fashion shows this summer. The corona virus pandemic has caused the fashion industry to change its regular Fashion Week format for the next seasons. Many major events such as the Met Gala, the CFDA Awards and the Cannes Film Festival have been postponed indefinitely. We have already seen designers like Jacquemus adapt to the new normal by creating fashion campaigns that have been filmed with celebrities like Bella Hadid via FaceTime. Carine Roitfeld even turned her CR runway show into an online event that, like YouTube, premiered live on YouTube Fashion with his virtual event A moment with the mead.
The British Fashion Council announced that London Fashion Week will take place online this June. With the new digital format, brands can present collections in any format they want, from a virtual runway show to a podcast. From July 14th to 17th, Milan Fashion Week hosts the first Milan Digital Fashion Week for the spring 2021 collections for men and for the spring and men collections for next spring. For the Paris Fashion Week, the Fédération de la Haute Couture et de la Mode announced that shows will also follow from July 9th to 13th and that designers can only present their new collections in video formats.