Zara Spring 2020 Advert Marketing campaign Steven Meisel

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Zara S / S 2020 by Steven Meisel

Zara has been in good hands since 2017 after winning legendary photographer Steven Meisel to capture his advertising campaigns. Season after season, our forum members only praise Meisel's contributions to the campaigns of the Spanish retailer. And spring 2020 is no different. Back for the seventh time, Meisel captures Abby-Champion, Julia Nobis, Lexi Boling, Mona Tougaard, Ning Jinyi and Sacha Quenby (each from Karl Templer) for the series of romantic black and white pictures under the creative direction of Fabien Baron.

PICTURE: ZARA.COM

The brand's latest campaign was a huge success on our forums. "Absolutely crazy," said Helmutnotdead admiringly.

"Absolute perfection! It is embarrassing that Zara can beat every high-end label season after season with her chisel campaigns. Dior who? Chanel who? Givenchy who? It was my favorite campaign this season, ”proclaimed aracic.

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"Zara is the most luxurious brand out there," said dontbeadrag.

"Sooooo beautiful. I especially love the group shots. Thank God for Zara LOL, ”added Bluestar.

“A great campaign… Meisel is an absolute genius, because everything that is presented looks much more expensive than it actually is. Zara has struck gold with Meisel and everyone else here, and the partnership can go on for a long time, ”enthused vogue28.

Zara S / S 2020 by Steven Meisel

PICTURES: ZARA.COM

Check out the full spring 2020 advertising campaign here.

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