For the first time, the British Fashion Council will officially combine the London Fashion Week womenswear and menswear shows into a single, gender-neutral shop window. In response to the coronavirus pandemic, LFW will also launch a purely digital platform by June 2021, which is open to both industry experts and fashion enthusiasts.
Who would have thought that COVID-19 would be the catalyst LFW needed for more sustainable practices? Merging women's and men's fashion schedules means fewer shows of better quality, resulting in much less waste produced during the Fashion Weeks. The shift to digital technology will also improve morale for British fashion by making access to new collections more comprehensive, leading to increased engagement among daily shoppers. LFW's gender-neutral show schedule will continue for the next 12 months (through April 2021), while LFW's digital platform will be accessible from June 12, 2020 and June 2021.
"It is important to look to the future and the opportunity to change, work together and develop innovations. Many of our companies always have London Fashion Week as a platform not only for fashion, but also for their influence on society, identity and The current pandemic is causing us all to think about the society we live in and how we want to live our lives and do business if we can get through this, "said Caroline Rush, CBE, CEO of BFC, in a press release We hope that this crisis is about sustainability, creativity and products that you appreciate, respect and appreciate. By creating a platform for cultural fashion weeks, we adapt digital innovations to our needs today and as a global company we can build on them showcases for the future. "