Virginie Viard continues to take the right steps at Chanel, at least when it comes to advertising campaigns. She has just made Marion Cotillard the face of the house's legendary fragrance No. 5, securing the legendary photographer and firm forum favorite Steven Meisel. The designer also tapped Meisel to capture Chanel's new handbag campaign for spring 2020. Marine Vacth, Margaret Qualley and Taylor Russell are the fresh faces of Chanel's 19 handbags, each posing against a white studio backdrop, under the creative direction of Sofia Coppola. The actresses each wear the coveted accessory in different colors and fabrics and at the same time recall the spirit of the French fashion house.
The campaign received a standing ovation in our forums. “I love how glamorous and vintage these shots seem to be and both Marine and Margaret look incredibly effortless and chic like only Chanel women can. More of that please! "applauded dodencebt.
"I love it too! Navy stunned her eyes as always, but I like how casual and approachable Margaret looks. Simply simpler, easier glamor, done right, ”Benn98 agreed.
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"You look radiant, I love some old, classic shots," admired YohjiAddict.
"It is reminiscent of the glory days of the early 2000s / Emmanuelle old era of Chanel," emphasized Lola701.
Mode28 shared the same feeling: “First Meisel photographed Marion Cotillard for Chanel's N ° 5 campaign and now that? Count me in! Marine Vacth photographed like a dream, her shot is particularly very 2000s. Also a big fan of Margaret Qualley, love her infectious smile here. "
"Marine Vacth's image KILLS and sells the bag pretty well," said xandroh.
Learn about Chanel's latest advertising campaign and join the conversation here.